The World’s Only Plant Based;Allergy Free-From;Halal & Kosher Confectionery Range – Industry Pioneers Leaving Nobody Out Since 2008

Branded
•
Private Label
•
Bulk Inclusions & Decorations

The World’s Only Plant Based;Allergy Free-From;Halal & Kosher Confectionery Range – Industry Pioneers Leaving Nobody Out Since 2008

Branded
•
Private Label
•
Bulk Inclusions & Decorations
Freedoms’ Mallowly Mallows are produced in Mallowland in Belgium. Mallowland is a British Retail Consortium (BRC) accredited factory. We are available in over 5,000 stores in the UK, distributed throughout the UK’s well-known favourite supermarkets, such as Holland & Barrett, Ocado and Wholefoods. The Mallows are also available directly from the HQ to customers doors both within in UK and Internationally, when ordered direct through the Mallowland shop right here on our website. We currently export to 15 countries!
We cater for the Food Service Industry with bulk products like Vegantics; Regular; Mini + Micro sizes + Sheet Mallows & Bars for various applications – Inclusions or Decorations. Our mallows are versatile and we offer Freeze Dried and Dehydrated, Barrier Coated (Fat, Yoghurt, Chocolate etc).
Our delicious mallows have stared in Cookies, Doughnuts, Ice Creams, Chocolate Bars, Rocky Road Bars, Hot Chocolates, Sweet Pizzas, Cereals, Cakes etc.

Our Story…

Based in Lancashire – Freedom Confectionery Limited was incorporated in 2013 following 10 years Research & Development perfecting the recipe and process from kitchen to production line so our wonderful mallows can be enjoyed by the masses.
Freedom Mallows are the UK’s Original Gelatin Free Marshmallow. Free-From; Gelatin, Gluten, Diary, Egg, Fat, Nut & Soy. GMO, No Artificial Colors nor Flavors. Suitable for Vegetarians and Vegans and those following Halal and Kosher requirements. Suitable for those with Allergies and Intolerances.
Our vision is “one mallow… one world” – an inclusive Marshmallow suitable for everyone (no-one is left out whether following an allergy, religious or lifestyle diet).
Freedom Confectionery is a passionate family run business who strive to provide a first-class service to our customers, constantly innovating and developing. With fantastic customer service and consistently expanding product ranges, such as the new chocolate coated range, we are very well established, offering lots of exciting mallow experiences.

Our History…

Our owners and managers were the majority (95% ) former owners of F T F Sweets Ltd that traded as Goody Good Stuff. Goody Good Stuff was the World’s First Gelatin Free Gummy Sweet. In addition Goody Good Stuff had the same free-from qualities that Freedom Confectionery products have today.
The Freedom Confectionery management team owned Goody Good Stuff between December 2008 and 21st May 2013 when they sold it to Cloetta AB the owners of the Jelly Bean Factory, Chewitts and many more.
Our management team are pioneers and innovators and have been active in the Free From World since 2008 – years before Vegan became “trendy”. We have never produced nor sold products that contain animal by-products and never will. We are passionately vegan and free-from experts – not a gelatin manufacturer launching a product that suits the vegan/plant-based movement to jump on a consumer trend – we have been plant powered since 2008.

The Problem

The Solution
Too many “healthy” products contain too much rubbish. Artificial ingredients & animal based products which are harming our health.
We have been re-designing this space since 2008 using only natural ingredients delivered sustainably.
Gelatin related pandemics and epidemics (H1N1 Flu Pandemic “Swine Flu” and BSE Epidemic.
We are proud to have been plant based since 2008 way before it became trendy.
Good quality confectionery products that cater for vegans.
We were the first gummy and marshmallow brand to be certified by the Vegan Society.
Clean confectionery that are safe for Food Allergens sufferers, Nut, Gluten, Dairy, Soy etc
We are Top 14 Allergy-Free From and always have been since 2008. With food allergies it can be life or death and it’s a topic we take very seriously and have been flying the flag since way before it was on the radar. Clear front of pack allergen information + QR code for further info
Confectionery that is compliant with the certification for Halal ($2.09Tn Global Market)
Freedom Confectionery products are Halal Certified
Confectionery that adheres with the requirement of Kosher ($42.64Bn Global Market)
Freedom Confectionery’s ingredients and processes have enabled us to be Kosher Certified, however, it is on a project by project basis as a Rabi has to be present for each production run.
Educational Institutes, Care Homes, Medical Facilities, Airlines etc not permitting foods that contain allergens.
Our range on the whole is Top 14 Allergen-Free From and we have flown this flag since 2008. Our products are school friendly.
Lack of knowledge of how ingredients can be used in various applications.
We are specialists in plant-based confectionery – we know what our products limits are and what can be achieved. We work closely with the worlds largest household names NPD and food technologists and our confectionery has starred in cookies, doughnuts, ice cream, chocolate bars, rocky road, hot chocolates, sweet pizzas, cereals, cakes and much more. Our products have undergone a Full Audit of our supply chain, shelf life testing – bags being opened time and time again to simulate real life conditions in a Quick Service Restaurant (QSR).
Confectionery manufacturers that are not environmentally aware
We have a wind turbine, solar thermal panels, solar photovoltaic panels, several EV car charges, LED lights on PIR and LUX sensors, energy efficient hand dryers, bicycle racks and cycle to work scheme, greenhouse and vegetable patch, segregates waste stations, superfast leased line to facilitate teleconferencing where feasible

The Market

73% of people (based in Europe & US) would accept higher retail prices for ingredients of a higher quality that they recognise.

United Kingdom

  1. Plant-based retail food grew 9% between 2020 and 2022 to £963.80m. (NielsenIQ / GFI Europe)
  2. There are 6,220,000 Vegetarians in the UK (Wikipedia 2019)
  3. A staggering 44% of British adults now suffer from at least one allergy and the number of sufferers is on the rise. Almost half (48%) of sufferers have more than one allergy – that is around 10 million people (FoodAllergy.org)
  4. Women and younger adults (under 35) are the most likely to claim an allergy- around 50% (FoodAllergy.org)
  5. More than 150 million Europeans suffer from chronicrtallergic diseases and the current prediction is that by 2025 half of the entire EU population will be affected (AllergyUK.org)
  6. 26% of UK households avoid dairy products (Mintel – Free-From Foods Market Report 2022)
  7. Sales in the specific free-from market grew to £652 million in 2020 (Mintel Report 2021)
  8. 41% of adults use or buy free-from food/drink (Mintel Report 2021)
  9. Halal Food Market in the UK valued at $4.5Bn. The UK Muslim population will grow from 3,868,133 to 13m by 2050 (Aytac Foods 2023 and Wikipedia)

United States

  1. Plant-based food marked in retail $8Bn in 2022 (Good Food Institute – GFI 2023)
  2. There are 14,000,000 Vegetarians in the US (Wikipedia 2023)
  3. 6 in 10 U.S. households purchased plant-based foods in 2022 (Good Food Institute – GFI 2023)
  4. 48% of Americans are lactose intolerant (Straits Research 2022)
  5. “The Food Allergy Epidemic – 1 in 10 adults have a food allergy; 1 in 13 children (or 2 in every classroom!)” (FoodAllergy.org)
  6. The prevalence of food allergy in children increased by 50% between 1997 and 2011. Between 1997 and 2008 the prevalence of peanut or tree but allergy appears to have more than tripled in U.S. children (FoodAllergy.org)
  7. In 2020 there were an estimated 4,453,908 Muslims in the US (Wikipedia) which is expected to reach 8.1m by 2050
  8. US Market for Kosher Food $11Bn in 2022 (Research and Markets 2024) there are an estimated 7.6m American Jewish

Worldwide

  1. Global Plant Based Food Market expected to reach $77.8Bn in 2025 ($44.2Bn in 2022). Forecasts project that by 2030 the market will have more than doubled. (Statista 2023)
  2. There are 1.5Bn vegetarians worldwide – 142.5m by choice (GreatGreenWall 2024)
  3. Allergy is a very common ailment affecting more than 20% of patients of most developed countries (AllergyUK.org)
  4. Free-From Market Size estimated $91.55Bn in 2024 and expected to reach $170.55Bn by 2029 CAGR of 13.25% (Mordor Intelligence)
  5. Global Halal Food and Beverage Market will grow from $2.09 Trillion in 2021 to $3.27Tn by 2028 (Food Navigator 2023)
  6. Global Market for Kosher Food $42.64Bn in 2023 projected to reach $78.55Bn by 2033 CAGR 6.3% (Future Market Insights 2023)
2008
  • The World’s first Gelatin Free Gummy/Jelly Launched t/a Goody Good Stuff by our Owners/Managers.
2008
-2012
  • Listings in ASDA, Holland & Barrett, Costco, Waitrose, Wholefoods, Spar, Virgin Trains, Amazon, 7-Eleven, Trader Joes, Dylans Candy Bar, Bed Bath & Beyond, Dean & Deluca, UNFI.
  • Available in 25 Countries Worldwide
  • Goody Good Stuff sold to Cloetta AB. Freedom Confectionery enter marshmallow market.
  • 3,000 stores in the UK, 11,000 in the US
2013
  • After 10 years of R & D. The first plant based marshmallow outside of the USA was created and Freedom Confectionery Limited was incorporated. The only all-inclusive plant based marshmallow in the world.
  • Halal Certification
  • Top 14 Allergy Free-From Compliant
  • Listed with Wholesalers and Independent Retailers
2014
  • Listed in Holland & Barrett who stocked the whole range.
2015
  • Relocated to a new purpose-built building aligned with environmental values (15kW Wind Turbine, Solar Thermal Panels, Greenhouse, Vegetable Patch).
  • Freedom Confectionery mascot “Cedric” was created
  • Supplied Cadburys with our marshmallow for their Marvellous Creations Chocolate Bar.
2016
  • Export market grew to 16 countries.
  • Freeze-Dried Product supplied to Weetabix.
2017
  • Finalists in the Free-From Food Awards
  • Created affiliation with Birmingham Children’s Hospital – supporting them with product and appearance of our mascot for the Children. Developed our understanding of Phenylketonuria (PKU).
2018
  • Our largest marshmallow hit the market “Vegantic”
  • Exhibited at Natural and Organic Products Europe and Just V Show
  • Supplied McDonalds France with product for McFlurry. Was meant to be a 6 week campaign but ended up being over 2 years. Supplied Krispy Kreme for bakery products.
2019
  • Listed with Sainsbury’s, Morrisons and Ocado.
  • Product supplied to Dunkin and Baskin Robbins
  • Launched Choc Mallow Bites, The World’s First Chocolate Coated Plant Based Marshmallow
  • Launched MallowOut, The World’s First Chocolate Coated Plant Based Marshmallow Bar
  • Launched our Plant Based Allergen Free-From Gummies after our restrictive covenant ended through the sale of our previous business.
  • Office Conversion to LED Lights.
2020
  • Exhibited at our First International Trade Show – ISM in Cologne
  • Our Products Featured in M & S Percy Pig Ice-Cream
  • Partnered with Pusheen to create the First Plant-Based Gummy Bar Coated in Chocolate.
  • Invited by Amazon to sell directly.
  • Installed EV Charging Points.
2021
  • Office opened in the USA – Parkland FL
  • Launched Choc Tots, The World’s First Chocolate-Coated Plant Based Gummy
2022
  • Exibited at Sweets & Snacks – Chicago, ISM – Germany, Natural & Organic Products Expo – London and Food Expo West – LA.
  • Launched in Booths.
  • Launched Mallow Gems, The World’s First Chocolate Coated Plant Based Marshmallow which is then Sugar Shelled!
2023
  • Listed with ASDA
  • Exhibited at Gulffoods – Dubai along with the same shows as 2022
  • Supplied Freeze-Dried Vegan Marshmallows for Breakfast Cereal Project
  • Products Kosher Certified for Freeze-Dried Project
  • Freedom Confectionery’s 10th Anniversary
2024
  • Q1 will see the launch of our new 9 SKU retail product range in updated packaging

Freedom is
Available in…

We have been Tried, Trusted & Loved by some of the World’s Largest Household Names. Our Products have Starred in Cookies, Doughnuts, Ice Creams, Chocolate Bars, Rocky Roads, Hot Beverages, Sweet Pizza, Cereal and many more…

Product Feedback

  • Reminded me of being a small child again xxxx
  • Insanely addictive! Love Freedom.
  • Normally marshmallows are sickly sweet but these are much more tasty and perfect for barbecuing. Children and adults agreed! And natural!
  • All my non vegan family loved it. They couldn’t tell the difference from the normal ones!
  • Brilliant. Taste as good as normal marshmallows. Warning – very easy to eat the whole pack very quickly. Buy two!
  • So happy to find these on Ocado! The best gelatin free Marshmallows.

Let’s Get Social

We are passionate about offering what we believe is the World’s Only Inclusive Confectionery! Whether following an allergy, religious or lifestyle diet – we leave nobody out from a great-tasting experience!

Elvin Willgrass | Sales Director