Freedom Confectionery Wins Gold At The Free From Food Awards

posted by Kia Gardner, July 20, 2025

We thrilled to announce that our  innovative product, Gummie Mojis, has been awarded the coveted gold medal at this year’s Free From Food Awards—one of the industry’s most prestigious awards recognising excellence in free-from innovation.

Freedom Gummie Mojis—a bold, fruit-flavoured, plant based and allergy free-from gummie treat stood out in a highly competitive category for there inclusive formulation, standout taste, and joyful branding. Fully plant based, allergen-friendly, and packed with flavour, Mojis continue to redefine what guilt-free and safe indulgence looks (and tastes) like.

“This win is a powerful validation of everything we stand for,” said Elvin Willgrass, sales director at Freedom Confectionery. “Our brand is set out to prove that inclusive sweets can be full of flair without compromising on great taste. Our mojis are exactly that. We’re honoured to be recognised as leaders in this ever-growing space.”

The Free From Food Awards, known for spotlighting food innovations that cater to allergy and dietary restrictions, celebrate products that deliver both on taste and transparency. With growing consumer demand for snacks that cater to diverse lifestyles and needs, Freedom Confectionery’s win is a resounding signal that they are truly in a category of their own.

The judges from the Free From Food Awards said “These sour gummie sweets are really fun, attractive & playful moji shapes. They have a pleasant texture and mouthfeel with a zingy and zesty flavour. A standout feature is the product’s top 14 allergen free status, which sets it apart in the market and greatly enhances its inclusivity. These are sure to stir up some free from food envy!”