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New Look, New Price: Why Smarter Packaging is a Win for Everyone

posted by Caitlin Bain, April 30, 2026

We have some exciting news to share about our Mallow range. If you’ve spotted a fresh look on our digital shelves recently, it isn’t just a makeover, it’s a strategic shift designed to benefit the planet and your pocket.

We’ve officially transitioned to Pillow Packs for our favourites: Vegantics and Mini Mallows. While the “New Look” is great, the “New Price” and the sustainability story behind it are what we are most proud of.

Streamlining for the Planet

As a certified B Corp, we don’t just rest on our laurels; we are constantly looking for ways to improve our impact. Previously, our production and packaging often happened in different locations. By switching to pillow packs, we have moved our packaging process right to the heart of where production happens.

This change has allowed us to:

  • Slash Transit Emissions: We’ve removed a significant leg of the transport journey, drastically reducing our carbon footprint.
  • Support Cleaner Manufacturing: This shift complements our existing green infrastructure, including our wind turbine and solar thermal panels.
  • Lead by Example: We want to show other brands that sustainable supply chain choices are both possible and commercially viable.

Passing the Savings to You

Usually, “innovation” in the food industry comes with a higher price tag. We wanted to do the opposite. Because packaging at the source is more efficient and cheaper for us to manage, we’ve made the decision to lower our prices for you.

Same Mallows, Smarter Value

The recipe hasn’t changed. Our mallows are still 100% plant-based, gelatine-free, and suitable for everyone. They just now come in packaging that reflects our commitment to being “innovators, not imitators”.

Check out the full range with our updated looks and lower prices today!

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We have been Tried, Trusted & Loved by some of the World’s Largest Household Names. Our Products have Starred in Cookies, Doughnuts, Ice Creams, Chocolate Bars, Rocky Roads, Hot Beverages, Sweet Pizza, Cereal and many more…

Assortment of colorful candies: gummy bears, gummy worms, a red peace sign gummy, and a fluffy purple vegan marshmallow.

Product Feedback

Five glowing gold pixelated stars representing a perfect 5-star rating for vegan marshmallows.
  • Reminded me of being a small child again xxxx
  • Insanely addictive! Love Freedom.
Sainsbury's logo and a five-star rating, signifying high customer satisfaction for their products, including vegan marshmallows.
  • Normally marshmallows are sickly sweet but these are much more tasty and perfect for barbecuing. Children and adults agreed! And natural!
Holland & Barrett logo with a 5-star rating, signifying customer satisfaction with products like vegan marshmallows.
  • All my non vegan family loved it. They couldn’t tell the difference from the normal ones!
Amazon logo with a 5-star rating, signifying top reviews for delicious vegan marshmallows.
  • Brilliant. Taste as good as normal marshmallows. Warning – very easy to eat the whole pack very quickly. Buy two!
Ocado logo with five golden stars representing a 5-star rating for products like delicious vegan marshmallows.
  • So happy to find these on Ocado! The best gelatine free Marshmallows.

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<p>We are passionate about offering what we believe is the World’s Only Inclusive Confectionery! Whether following an allergy, religious or lifestyle diet – we leave nobody out from a great-tasting experience!</p>

Elvin Willgrass | Sales Director

A vibrant lineup of colorful pouches featuring vegan marshmallows, gummy candies, and chocolate mallows.
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